Events Management BA (Hons)

UCAS code N820

What is special about this course?

If your passion is for the dynamic events sector, the BA (Hons) Events Management is the right course for you. Join us and develop sector-specific skills and awareness aligned to high quality, business skills that will make a real impact on the businesses you work with. Discover opportunities to put your learning into practice through portfolio activity, projects, event management, live events and case studies, all while developing the skills and knowledge most valued by the business and events sector, so enhancing your employment opportunities. All students on the events degree will have the opportunity to become involved in a variety of events throughout the duration of the course, including a digital event in year 3.

Living and studying in the Highlands gives you access to an exciting and varied range of events in areas such as music, culture, the arts, business and sporting events.  In addition, studying Events Management with the University of the Highlands and Islands will give you the chance to choose option modules from our creative industries courses, such as BAH  Film Making and BAH Music.

Special features

  • This course provides a range of theoretical and practical skills required to become an events professional
  • The degree builds on the industry-focused HNC Events in the first year, providing students with a good grounding for degree level study
  • This course offers the flexibility to exit at each level with a valuable qualification


We offer modern student accommodation at a number of our locations.

Entry requirements

  • 3 Scottish Highers at grade C or above OR
  • 2 A levels at grade C or above
  • Prospective students without the standard entry requirements but with considerable relevant work experience are encouraged to apply

Advanced entry

Access routes

SWAP Access courses
If you are eligible to undertake Scottish Wider Access Programmes (SWAP), please visit our SWAP access list for further information on grade profiles and available subjects.

  • SVQ Level 3 in Hospitality Supervision and Leadership
  • City and Guilds Level 2 Diploma in Professional Food and Beverage Service
  • NC Events Coordination

Year 1 - CertHE

Mandatory units include:

  • Industry portfolio 1
  • Event fundamentals
  • Introduction to the customer-centred business
  • Introduction to business

Optional subjects may include:

  • Introduction to tourism and hospitality
  • Introduction to operations management
  • Music in arts and society

Year 2 - DipHE

You will study the following core modules:

  • Finance for events
  • Industry portfolio 2
  • Strategic health safety and legislation for events management
  • Principles of event management and event research
  • Marketing fundamentals

You will also choose one option module from the following:

  • Creating work for clients
  • Event fundamentals (core for students requiring a bridging module and direct entry to year 2)

Year 3 - BA

You will study the following core modules:

  • Research skills
  • Industry portfolio
  • Digital marketing
  • Developing entrepreneurial effectiveness
  • Understanding visitor behaviour

You will also choose one option module from the following:

  • Niche tourism
  • Live event production

Year 4 - BA (Hons)

You will study the following core modules

  • The main event
  • Dissertation
  • Major event analysis

You will also choose one further option module from the following:

  • Business strategy
  • Innovation and enterprise
  • Strategic marketing

How will I study my course?

Coronavirus (COVID-19) update

As your course was designed using our blended learning approach and has run successfully for many years in this way, we can confirm that there will be limited change to how the course will be delivered next year. From September 2020, you will study mainly online through a combination of video conference seminars, tutor-supported study and self-directed study using the university's virtual learning environment. You will also have an online induction at the start of the course. On-campus activities, practical sessions and placements will be introduced in line with the developing Scottish Government public health measures and guidance, including social distancing, where this is not possible alternative options will be available. Our priority is to provide a safe learning environment for all staff and students.
  • Full-time
  • Part-time (structured)
  • You will study through a combination of practical experience, face-to-face and video conference lectures in the classroom and individual online study via the university's virtual learning environment (VLE), supported by tutors and classmates

How long will my course last?

  • Full-time: 4 years
  • Part-time: 8 years

Where can I study my course?

  • Argyll College UHI
  • Inverness College UHI
  • Moray College UHI
  • North Highland College UHI
  • Orkney College UHI

Start date

  • September
  • January (part-time only)


For students normally domiciled in Scotland or the European Union/EEA (outside of the UK) and with a term time address in Scotland, the following fees apply:

Full-time (120 credit modules) per year £1,820 £1,820
Part-time (structured) (3 x 20 credit modules) per year £645 £645
Part-time (unstructured per module) (per 20 credit module) £215 £215

Rest of UK students

For students normally domiciled in the rest of the UK (England, Wales and N. Ireland, including Channel Islands and the Isle of Man) and with a term time address in Scotland studying this course full time, the following fees apply:

Year 1 CertHE £9,000 £9,000
Year 2 DipHE £9,000 £9,000
Year 3 Degree £9,000 £9,000
Year 4 Honours free free

4th year free only for students studying full-time, on continuous study, who have paid for the previous three years at the University of the Highlands and Islands.

Part-time (per 20 credit module) - £1,500.

Fees are payable in advance each academic year unless otherwise agreed.

There are a number of funding options available to UK and EU students to help you pay for your studies and your cost of living while studying.

International students

For students who do not normally reside in the UK or European Union and with a term-time address in Scotland, the following fees apply:

Full-time (120 credit modules) per year £11,650 £12,000
Part-time (structured) (3 x 20 credit modules) per year** £5,820 £6,000
Part-time (unstructured per module) (per 20 credit module)** £1,940 £2,000

Part-time study is not open to international student requiring Student Route visa sponsorship to study in the UK.

Further information on international course fees.

A no fee increase guarantee is available for self-funding full-time and structured part-time RUK and International undergraduate students for continuous and contiguous study for the same award, up to the permitted standard time limit for the relevant award.


External scholarships and financial support may be available. Contact the relevant university partner college for more information.

Additional Costs

There may be additional costs associated with involvement in any chosen event, depending on the choices and locations of events. These costs may include, however are not limited to:

  • Travel costs
  • Accommodaion costs

What can I do on completion of my course?

Once you have successfully completed the degree, you will have all the skills, knowledge and experience you need to seek employment in the event management industry, for example:

  • Event manager
  • Conference venue organiser
  • Festival management
  • International conference manager
  • Sporting events manager
  • Corporate hospitality manager
  • Sports and leisure manager
  • Voluntary organisations fundraiser

Is there more information available online?

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What our students, graduates and staff say

I’ve always enjoyed putting events together and chose this course so that I could refine what I already knew.

As part of the HNC Events, I completed a placement at Cawdor Castle looking at various event options for the venue.
I am in the process of converting a horsebox into a mobile cafe/bar as part of my own events business.

If Event Management is where you see yourself then this is definitely the degree you need to study. 

Victoria Hughes is on the BA (Hons) Events Management at
our Inverness College UHI campus

My time here at the university has been made more enjoyable through meeting lots of new people who support me, whether it's fellow students or course lecturers. I have made friends for life. The staff are

very approachable, and they want the best for your academic journey. The experience has equipped me for the future and I feel like I can take on any task that comes my way.

Chloe Macrae studied on the BA (Hons) Events Management at our Inverness College UHI campus.

The university's resources such as the virtual learning environment (VLE) mean I can complete the degree much faster than with the Open University, allowing me to get back into employment quicker. It was the natural progression from the HNC Administration and Information Technology course I completed and my hospitality background.

Haley Kirby is studying in her second year of the BA (Hons) Event Management at our Moray College UHI campus.

Apply for Events Management BA (Hons)

I want to start in Jan/Feb 2021 or Aug/Sep 2021 or Jan/Feb 2022

We are delighted that you are thinking about studying at the University of the Highlands and Islands. We operate a fair and open admissions system committed to equality of opportunity and non-discrimination. We consider all applications on merit and on the basis of ability to achieve, without discrimination on grounds of gender, age, disability, ethnicity and socio-economic background. We welcome applications from all prospective students and aim to provide appropriate and efficient services to students with disabilities.